Nubootoys: An e-shop built for kids, parents — and wholesale buyers.
Full e-commerce build for a toy retailer carrying Marvel and other licensed brands, with a dedicated B2B channel.
SKUs catalogued1200+ Where they started.
Nubootoys needed one store serving two very different audiences: parents buying single items and retailers buying in bulk. Licensed catalogues — Marvel and more — also demanded careful brand presentation and constant stock updates.
What we did about it.
We built a WooCommerce store with a clean, playful front end organised by age, brand and category, plus a gated B2B area with wholesale pricing and bulk ordering. Product templates were standardised so new licensed lines can be added in minutes.
What the numbers say.
Retail and wholesale now run through a single platform. The B2B channel onboarded smoothly, catalogue management time dropped sharply, and the store handles seasonal peaks without manual firefighting.
The work, up close.
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