Butcher Boy Deli: Filling a Paphos deli with customers who found it on Instagram.
Meta advertising for a Paphos deli and meat shop built on craft, cuts and character.
Instagram reach+210% Where they started.
Butcher Boy Deli had a loyal local following but relied entirely on word of mouth and organic Instagram posts. Reach was capped, and promotions for new cuts and deli platters were not translating into measurable footfall.
What we did about it.
We built a Meta ads program around appetite-first creative: short-form video of the counter, the cuts and the platters, geo-targeted around Paphos with offer-driven campaigns timed to weekends and holidays.
What the numbers say.
The deli’s Instagram presence grew from a noticeboard into a customer-acquisition channel. Reach and engagement climbed sharply, and the team reports a steady stream of customers arriving saying they saw the shop online.
* Metrics shown are sample placeholders pending final client-approved figures.
The work, up close.
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