Client Overview
Based in Paphos, Cyprus, Butcher Boy is a trusted provider of high-quality meats and delicatessen products at unbeatable prices. With a strong commitment to excellence, they offer a diverse selection of local Cypriot products, premium imported meats and cheeses, South African specialties, and a curated collection of wines.
Challenge
Butcher Boy aimed to enhance brand awareness and drive customer acquisition in a competitive local market. With a growing demand for premium-quality meats and delicacies, they sought to expand their reach, increase engagement, and ultimately boost sales. The key challenge was effectively leveraging digital marketing to connect with their target audience and convert social engagement into measurable business growth.
