Beautyshop: Scaling a Cyprus cosmetics e-shop beyond the island’s borders.
Meta ads, Google Ads, SEO and AI-search visibility (GEO) for a cosmetics e-commerce store competing with international retailers.
Blended ROAS4.2× Where they started.
Beautyshop faced rising ad costs and flat organic visibility in a niche dominated by international retailers with far bigger budgets. Tracking was fragmented across platforms, so budget decisions were being made on blended guesswork rather than real contribution margin.
What we did about it.
We rebuilt the Meta and Google account structures around product margin tiers, cleaned up the shopping feed, and deployed server-side tracking so every euro could be traced to revenue. In parallel we ran a technical SEO overhaul and structured catalogue content for AI search engines (GEO), so Beautyshop surfaces in conversational product queries in Greek and English.
What the numbers say.
Within two quarters the account was spending more while earning more per euro. Paid revenue grew month over month, organic clicks compounded after the technical fixes, and the brand began appearing in AI-generated shopping recommendations for its core categories.
* Metrics shown are sample placeholders pending final client-approved figures.
The work, up close.
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